Audience Research - Harry White (9197) & Kennet Tanner (9139) from harry white on Vimeo.
Audience research
View more documents from Kenny Tanner.
Wednesday 24 November 2010
Audience Research
Posted by Kennyt at 02:52
Labels: Research into music industry, Research into target audience
Subscribe to:
Post Comments (Atom)
3 comments:
Some excellent work on the importance of research. Your 'structured interview' questions work well as a snap shot of people's music consumption habits and although a small sample (which you recognise in your analysis) you seem to have selected interviewees with a range of music tastes.
You do well to refer to some similar artists and products while analysing your questionnaire results, though I feel that you could include more detailed reference, especially since your research into similar products was weak at the start. At the end of your post, you refer to the how you will explore how the 'creative decisions were influenced by these results'. I have not seen this yet, so make sure you do.
Your video with Harry covers the same aspects as the lengthy document - I was hoping for more of an insight into how the research you have done will affect your planning and production.
Post a Comment