Audience research to creative decisions
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Tuesday, 1 March 2011
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1 comments:
This is a useful post which ties together some of your decisions with the audience research. It is interesting about your initial idea of using friends at the beach. See this example
http://www.youtube.com/watch?v=uoIr60buB1I
of how the band Los Campesinos decided to steer away from a narrative-led video (despite strong lyrics) to film what was effectively a beach party.
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